Crazy Horse Malt Liquor Beverage: The Public Outcry to Save the Image of a Native American Hero
Articles » Scholarly, peer reviewed
Author/Creator
Antonia C. Novello
South Dakota Law Review, vol. 38, no. 1, 1993, pp. [14]-21
Description
Argues that negative stereotypes can become self-fulfilling prophecies. In this case, a marketing campaign linked Native American heritage to alcohol use.