Crazy Horse Malt Liquor Beverage: The Public Outcry to Save the Image of a Native American Hero

Argues that negative stereotypes can become self-fulfilling prophecies. In this case, a marketing campaign linked Native American heritage to alcohol use.
Author/Creator
Antonia C. Novello
Open Access
No
Primary Source
No
Citation
South Dakota Law Review, vol. 38, no. 1, 1993, pp. [14]-21
Publication Date
1993
Location
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language
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