The Integration of Maori Indigenous Culture into Corporate Social Responsibility Strategies at Air New Zealand
Articles » Scholarly, peer reviewed
Author/Creator
Coleen Rigby
Jens Mueller
Andrew Baker
Journal of Marketing Development and Competitiveness, vol. 5, no. 6, pp. 116-126
Description
Discusses the introduction of Indigenous cultural to Air New Zealand and the benefits to employees by bringing a renewed sense of pride.