The Integration of Maori Indigenous Culture into Corporate Social Responsibility Strategies at Air New Zealand

Discusses the introduction of Indigenous cultural to Air New Zealand and the benefits to employees by bringing a renewed sense of pride.
Author/Creator
Coleen Rigby
Jens Mueller
Andrew Baker
Open Access
Yes
Primary Source
No
Citation
Journal of Marketing Development and Competitiveness, vol. 5, no. 6, pp. 116-126
Publication Date
2011
Subjects
Society » Cross-Cultural Relations
Society » Social Issues » Employment
Business & Economic Development » Tourism
Business & Economic Development » Business
Community » Identity
Location
New Zealand
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language
English
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