Native American Cultural Capital and Business Strategy: The Culture-of-Origin Effect
Articles » Scholarly, peer reviewed
Author/Creator
Daniel Stewart
Joseph Gladstone
Amy Verbos
Manasi Katragadda
American Indian Culture and Research Journal, vol. 38, no. 4, 2014, pp. 127-138
Description
Article reports on use of American Indian (AI) culture as a marketing tool for goods and services produced by the AI community.