Native American Cultural Capital and Business Strategy: The Culture-of-Origin Effect

Article reports on use of American Indian (AI) culture as a marketing tool for goods and services produced by the AI community.
Author/Creator
Daniel Stewart
Joseph Gladstone
Amy Verbos
Manasi Katragadda
Open Access
Yes
Primary Source
No
Citation
American Indian Culture and Research Journal, vol. 38, no. 4, 2014, pp. 127-138
Publication Date
2014
Subjects
Business & Economic Development » Business
Business & Economic Development » Entrepreneurship
Location
United States
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language
English
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