"Native" Advertising: An Evaluation of Nike's N7 Social Media Campaign
Articles » Scholarly, peer reviewed
Author/Creator
W. Scott Sanders
Selene G. Phillips
Cecelia Alexander
American Indian Culture and Research Journal, vol. 41, no. 2, 2017, pp. 43-63
Description
Evaluates the success of the campaign in the context of targeted marketing to ethnic minorities and representation of Native Americans in advertisements, and presents two case studies which assess whether the company successfully engaged with youth via Twitter.