Evaluates the success of the campaign in the context of targeted marketing to ethnic minorities and representation of Native Americans in advertisements, and presents two case studies which assess whether the company successfully engaged with youth via Twitter.
Author/Creator
W. Scott Sanders
Selene G. Phillips
Cecelia Alexander
Open Access
Yes
Primary Source
No
Citation
American Indian Culture and Research Journal, vol. 41, no. 2, 2017, pp. 43-63
Publication Date
2017
Location
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language