Reading New Zealand Within the New Global Order: Sport and the Visualisation of National Identity
Articles » Scholarly, peer reviewed
Author/Creator
Steven J. Jackson
International Sports Studies, vol. 26, no. 1, Summer, 2004, pp. 13-17
Description
Looks at the idea of national identity, how sport and media factor into national identity, and the Adidas advertising campaign for the New Zealand All Blacks rugby team.