Authors conducted analysis of 4300 advertisements promoting adoption of Indigenous children which were featured in the "Today's Child" column in The Toronto Telegram and The Toronto Star from 1964 to 1982, the period known as the Sixties Scoop. Descriptions of happiness were framed in ways which conformed with white society's notions of family and nation.
Dale C. Spencer
Children & Society, vol. 33, no. 5, 2019, pp. 399-413
Articles -- Scholarly, peer reviewed
Text -- PDF