Examines an Australian international ad campaign Come Walkabout by a marketing organization that used Indigenous identity features to promote a tourist destination.
Author/Creator
Alan Pomering
Open Access
Yes
Primary Source
No
Citation
Corporate Reputation Review, vol. 16, no. 1, 2013, pp. 66-79
Publication Date
2013
Location
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language