Focuses on two companies that used quality assurance, aboriginal branding and international trade shows to overcome geographical barriers due to isolation.
Author/Creator
Aldene Meis Mason
Leo-Paul Dana
Robert Anderson
Open Access
Yes
Primary Source
No
Citation
International Journal of Entrepreneurship and Small Business, vol. 4, no. 6, 2007, pp. 785-806
Publication Date
2007
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language