An Investigation into Key Market Segments for Aboriginal Tourism in Northern British Columbia, Canada
Articles » Scholarly, peer reviewed
Author/Creator
Diana Kutzner
Pamela A. Wright
Journal of Vacation Marketing, vol. 16, no. 2, April 2010, pp. 97-110
Description
Looks at a case study on market research involving the Tl'azt'en Nation community focusing on viable markets to build tourism around.