Alternate Title
Case Studies in Aboriginal Business
Brief case study of Aboriginal Tourism Association of British Columbia's consideration of expanding their authenticity agenda to incorporate a branding scheme.
Author/Creator
Katie K. MacLeod
Contributor/Editor
Purdy Crawford Chair in Aboriginal Business Studies
Open Access
Yes
Primary Source
No
Citation
Case Studies in Aboriginal Business
Publisher
Shannon School of Business, Cape Breton University
Publication Date
[2015]
Subjects
Location
Resource Type
Documents & Presentations
Format
Text -- PDF
Language