Looks at the idea of national identity, how sport and media factor into national identity, and the Adidas advertising campaign for the New Zealand All Blacks rugby team.
Author/Creator
Steven J. Jackson
Open Access
Yes
Primary Source
No
Citation
International Sports Studies, vol. 26, no. 1, Summer, 2004, pp. 13-17
Publication Date
2004
Location
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language