Case studies of Kivalliq Arctic Foods and Coral Harbour Development Corporation located in Nunavut. Discusses how the companies used quality assurance, Aboriginal branding, e-commerce, and international trade shows to overcome marketing barriers resulting from their remote location.
Author/Creator
Aldene Meis Mason
Leo-Paul Dana
Robert Anderson
Open Access
Yes
Primary Source
No
Citation
International Journal of Entrepreneurship and Small Business, vol. 4, no. 6, January 2007, pp. 785-806
Publication Date
2007
Location
First Nation, Metis, Inuit Locations
Resource Type
Articles -- Scholarly, peer reviewed
Format
Text -- PDF
Language